MAGNUM ON THE MOVE
FROM JAMAICA TO THE UNITED KINGDOM
Magnum On The Move is an ongoing branded content series developed to promote Magnum drinks through culturally relevant, story-led films rather than traditional advertising. The concept centres on influencer Asher Glen, who reaches over 2.7 million followers across social platforms, as he delivers Magnum products directly to other influencers by travelling between locations across London.
TBV Productions was entrusted to film and direct the entire series, shaping both the visual identity and narrative flow of each episode. The objective was to reposition branded promotion as entertainment, ensuring the content felt organic, engaging, and shareable, rather than overtly commercial.
CREATIVE CONCEPT AND EXECUTION
Each episode follows Asher Glen as he moves from location to location, delivering Magnum drinks, and at times exclusive merchandise or competition activations. This journey-based format allows the brand to appear naturally within real interactions, conversations, and environments, reflecting how audiences actually consume content on social platforms.
TBV’s direction focused on pacing, authenticity, and character-led storytelling. By allowing moments to unfold naturally rather than scripting interactions heavily, the films retain a documentary feel while still meeting brand objectives.
PRODUCTION APPROACH
Filming across multiple London locations required a mobile, agile production setup capable of maintaining consistency while adapting to changing environments. TBV managed the direction and coverage to ensure each episode felt cohesive, energetic, and visually polished.
The result is a series that blends influencer culture, movement, and narrative progression, creating content that holds attention while repeatedly reinforcing brand presence without fatigue.
OUTCOME AND BRAND IMPACT
Magnum On The Move demonstrates how branded content can function as entertainment. By embedding the product within a journey and real social exchanges, the series achieves sustained engagement and repeat viewership.
The ongoing nature of the project reflects Magnum’s confidence in TBV’s ability to deliver consistently, maintain brand integrity, and evolve the format over time. The series elevates advertising into engaging short-form films, setting a new benchmark for how lifestyle brands can connect with digital audiences.
WHY TBV PRODUCTIONS
TBV Productions was trusted to deliver an ongoing series that transforms brand promotion into engaging, story-led films. Our ability to direct influencer-led content with authenticity and consistency allows Magnum to connect with audiences without the content feeling like traditional advertising.