IMPRIVATA: TAILORED SOLUTIONS
PARIS CREDIBILITY AND CLARITY
TBV Productions was commissioned by Imprivata, a healthcare technology and data security company, to deliver a video campaign designed to increase brand awareness and support sales activity across European markets. The project required international production in Paris and was delivered entirely in French, positioning Imprivata competitively within the healthcare technology space.
The objective was to create clear, authoritative video content that communicated Imprivata’s technical capability, channel value, and business impact, while ensuring the messaging resonated with a French-speaking professional audience.
PRODUCTION
Filming took place in Paris, where TBV delivered a multi-camera talking-head setup to produce three core videos tailored to Imprivata’s Channel, Technical, and Business audiences. This structure allowed each video to address a specific stakeholder group while maintaining a consistent visual and narrative identity.
The production setup was designed to maximise efficiency without compromising quality. The multi-camera approach ensured flexibility in the edit, while controlled lighting and audio created a polished, professional finish appropriate for a healthcare technology brand. Post-production was handled by TBV, including French-language editing, review, and refinement to ensure clarity, tone, and accuracy.
In addition to the three primary films, TBV produced six short-form social edits optimised for platforms such as LinkedIn. These assets were designed to extend the reach of the campaign and support ongoing engagement beyond the core video releases.
OUR APPROACH
TBV approached the project as an end-to-end international production, with equal focus on operational precision and message clarity. Given the linguistic and technical requirements, the priority was to remove friction for the client while maintaining broadcast-level quality.
To achieve this, TBV deployed a team capable of handling every stage of delivery, from pre-production planning and on-the-ground execution to translation and post-production. A French-speaking specialist was embedded within the workflow to support live translation during filming and ensure linguistic accuracy throughout the edit, allowing Imprivata’s messaging to remain precise and credible.
IMPACT
The final deliverables provided Imprivata with a versatile video suite capable of supporting both awareness and sales objectives. The content clearly articulated Imprivata’s capabilities, differentiated the brand from competitors, and reinforced trust within a highly regulated and technical sector.
By delivering content in French and tailoring messaging across channel, technical, and business audiences, the campaign strengthened Imprivata’s position within the European market and increased its ability to communicate value at multiple decision-making levels.
WHY TBV
TBV Productions specialises in complex, international productions where clarity, credibility, and execution are critical. Our ability to manage language, logistics, and technical delivery under one roof allows clients to operate confidently across borders.
For Imprivata, this meant a seamless Paris-based production that delivered strategic video assets aligned with commercial goals. TBV’s end-to-end approach ensured the project not only met production standards, but directly supported Imprivata’s objective to drive awareness, generate interest, and stand out within a competitive healthcare technology landscape.