TOPICALS PRESENTS: FADED FORTUNE
A LIVE GAME SHOW
TBV Productions was commissioned to capture behind-the-scenes coverage of Topicals’ Faded Fortune live gameshow experience in London. The event formed part of a transatlantic activation celebrating the launch of Faded Serum Unscented, bringing Topicals’ global community together through an immersive, reward-led experience.
In London, Faded Fortune welcomed hundreds of community members, creators, and skincare advocates into a live environment where prizes ranged from vintage luxury bags and cash rewards to a coveted place on a future Topicals brand trip. TBV’s role was to document how the event came together, revealing the planning, coordination, and human energy behind the experience.
OUR APPROACH
TBV approached the London edition of Faded Fortune as a community-first cultural moment rather than a traditional brand event. The objective was to capture the mechanics behind the spectacle while preserving the emotional authenticity of the night. Our team embedded itself within the wider production, moving between set-up, rehearsals, talent coordination, and live audience interaction.
Rather than focusing solely on winners or headline moments, the behind-the-scenes narrative highlighted participation, anticipation, and collective excitement. This approach reflected Topicals’ ethos, where community feedback, inclusion, and shared success sit at the centre of the brand.
PRODUCTION
The London Faded Fortune event was delivered as a live gameshow experience, transforming a product launch into an interactive celebration. TBV documented the full lifecycle of the event, from venue preparation and production build to audience arrival, gameplay, and prize reveals.
Coverage focused on how brand values were translated into physical experience. This included the integration of Faded Serum Unscented as the reason for the gathering, the coordination of hosts and participants, and the moments of reaction that defined the night. By capturing both logistical detail and spontaneous emotion, the BTS content showed how a large-scale community activation is executed in real time.
IMPACT
The behind-the-scenes content added depth to the Faded Fortune campaign by showing how Topicals turns listening into action. By documenting the work behind the event, the content reinforced trust with a community that values transparency and responsiveness.
For London audiences in particular, the coverage positioned Topicals as a brand that shows up physically for its community, not just digitally. The BTS storytelling extended the life of the event, allowing those who attended and those who missed it to understand how the experience was built and why it mattered.
WHY TBV
TBV Productions specialises in documenting culture-led brand experiences where community is the product. Our strength lies in capturing both structure and emotion without disrupting live environments.
For Faded Fortune London, this meant delivering behind-the-scenes storytelling that revealed organisation, intention, and care. The result was content that showed not just who won on the night, but how collective effort, feedback, and trust came together to make the event a success.