APEROL SPRITZ
APERIDISCO - HACKNEY - UNITED KINGDOM
TBV Productions was engaged to deliver full visual coverage for Aperol Spritz’s Aperidisco, which is a brand event designed to position the drink within a vibrant, social nightlife environment. The objective was clear: to authentically showcase Aperol Spritz as the drink of choice within high-energy cultural spaces, while capturing the atmosphere, scale, and enjoyment of the event.
CREATIVE AND STRATEGIC APPROACH
The Aperidisco centred around DJ Salute as the headline act and focal point of the night. TBV’s approach was built around framing the DJ performance as the cultural anchor of the event, while seamlessly integrating Aperol Spritz into the wider narrative of celebration, music, and social connection.
Rather than isolating the product, the drink was presented as part of the lived experience. Glasses in hand, shared moments between friends, and the natural flow of consumption throughout the night were all deliberately captured to reinforce authenticity and lifestyle association.
PRODUCTION AND COVERAGE
To effectively communicate the scale and energy of the event, TBV deployed a dual-layer production strategy. Aerial drone footage was used to establish scale, density, and atmosphere, clearly conveying the reach and impact of the festival environment. In parallel, a dedicated ground crew captured key moments across the site, including crowd reactions, DJ performance, branded spaces, and organic interactions between guests.
This combined approach allowed the final content to balance spectacle with intimacy, ensuring the event felt expansive while remaining personal and human in tone.
OUTCOME AND BRAND IMPACT
The resulting visuals positioned Aperol Spritz within a modern nightlife context, aligning the brand with music, movement, and shared enjoyment. By highlighting DJ Salute’s performance alongside genuine audience engagement and visible product integration, the content successfully communicated Aperol Spritz’s relevance within contemporary social culture.
The project demonstrated TBV Productions’ ability to operate at scale, manage live event logistics, and deliver brand-led content that feels natural rather than staged, supporting long-term lifestyle positioning rather than short-term promotion.
WHY TBV PRODUCTIONS
TBV Productions was selected for its ability to capture live cultural events at scale while integrating brands naturally into the experience. Through a combination of drone footage and on-the-ground coverage, TBV delivered authentic, high-energy visuals that positioned Aperol Spritz at the centre of the night without feeling staged.
